STEVE STOUTE | THE TANNING OF AMERICA
I worked with the UnitedMasters team to design and animate an anniversary video that commemorated CEO Steve Stoute’s book, The Tanning of America.
Skills + Responsibilities
I designed a selection of collage images that provided artistic direction for the team. For photography, I used a half-tone print visual treatment as that connected with the subject matter and the print feel. Using paper collage (assembled digitally) connected with the theme of publishing Tanning of America and celebrating the work and benchmarks commemorated in the book. I animated the assets I designed using effects that visually helped the work feel “hand done”. Software included Illustrator, After Effects, Photoshop and Media Encoder.
CHOP IT UP WITH CHAUCER
I worked with the UnitedMasters team to design and animate an intro for Chaucer’s segment that launched on UM’s Instagram, Chop It Up With Chaucer.
Ideation
Since Chaucer’s show covered a multitude of topics about culture, music, fashion, sports etc., I wanted to create an intro that was sustainable with options for customization per episode/ season. The device I chose was collage, as each cut out image can be easily replaced with other png’s of related topics in the episode. I applied UM’s grunge + edginess accompanied by a background photo of Dumbo, New York where headquarters are. (Final asset left)
Process
Before arriving on the final design, I went through a process of visual exploration that included varied aesthetics (Below). I hand-drew a flame motif and matchbox with Chaucer’s portrait (created an animatic for potential animation), played around with pixel-art portraiture and explored a retro design approach.
Logo Explores
See a gallery below of early concepts/ ideation stage for the look of the logo.
