Baby Making, Simplified.
The reality is, it’s not always that easy.
Frida is dedicated to making Baby Making Simpler. With that in mind, I explored punchy and energetic ways to make the overwhelming process feel more approachable.
What’s in the Influencer box?
If we know anything about unboxings, we know that packaging matters! I explored energetic ways add pops of Frida’s brand colors to the experience.
In the box is a postcard that helps the influencer understand what they’re looking at. This utilizes the typographic treatment from the rest of the campaign.
In the influencer box, we could imagine a world where there is a partnership with a chocolate brand - kind of a cheeky way to add a sense of humor to the experience.
To continue the narrative of the campaign visuals, the socials take into consideration the vivid color pops present in the packaging, while also educating viewers on the product.
The email blast also includes familiar motifs that playfully sit around the type. The “waving” of the sperm is also repeated in the framing of images and color block borders!
a website launch with NO censorship. Real, raw and educational content for women who need more than small diagrams on a pamphlet for products. An intimate and necessary step towards women’s health.
Gallery above: I explored concepts for socials that champion important facts that educate the consumers. A few were selected to debut Frida’s Uncensored campaign on socials
Gallery left: These iterations lean into the notion of censorship utilizing textures from our photography and various shapes. The box in Frida Fertility green is nodding to the black censorship boxes, but in a fresh and modern way.
As the design lead who owned the Weaning/ Milk Flowing Massage Sticks launch, my role included touching up Digital Shelf images seen on Amazon, Target, Walmart and the Frida website. We implemented an approach that enlarges the product out of pack and found that yielded higher click rates. I also designed the email launch campaign and A+ column on Amazon.
Breast Massage Sticks Email Blast
March ‘24 launch
Postpartum Essentials Kit Email Blast Iterations
