LOGO DESIGN
Not all logos make it to the final cut, but along the way some stars are made.
This showcase highlights some of my favorite logos I’ve been able to create on various campaigns and projects during my time at an ad agency.
LIL BABY X JA MORANT, BEATS BY DRE CLIENT
Below are logo concepts I developed for Dark Mode by Lil Baby, ft. Ja Morant. Though none of these saw the big screen, the k9 teeth icon actually inspired some of the video’s visuals such as the flashing images of the bear’s mouth (I thought that was pretty sick).
KELLY WASHINGTON, TRANSLATION CLIENT
Below are logo concepts I drafted for Kelly Washington’s brand, Vision Into Power. My role included ideating and exploring different visual directions that made space for the messaging of the brand.
BLACK AND WHITE LOGO EXPLORES
It’s important to keep logos in black in white in the beginning stages as not to be distracted by color. This helps us strip away all the complexities of any brand identity and focus on just the black and white logo – the simplest, clearest version of the story we are trying to tell.
COLOR EXPLORATION
