I worked with a team to create OOH ads for Hulu’s It Just Makes Sense Spring 2023 Campaign, which appeared on The Moxy, Bryant Park and NY Digital Liveboards, Harmon Corner, Victory Park, SF Light Rail, Legends Entertainment and more. I worked with the marketing team to design static and animated files to spec per each DIGI OOH vendor. I implemented a workflow that maximized efficiency between creative to animation hand off, as well as played a key role in color correction and maintaining Hulu’s brand guidelines across each piece of creative. Additionally, I jumped into a photo editing role, using my Wacom Cintiq and Stylus to separate talent from backdrop, which were used in the final ads.

Agency: Translation
Director: Fredrik Bond
Client: Hulu