AT&T Dream In Black
I worked with AT&T to create a series of cover arts for their Dream In Black initiative. These covers will be live on Spotify, and amplify the voices of various influencers on TikTok.
This gallery showcases the early concepts I designed using a Wacom tablet in Photoshop and Illustrator to present various visual moods using AT&T’s Key Art for the direction of these cover arts.
I simplified the Key Art
However, the cover art didn’t really feel like a song cover, and with my background working at a Record Label, I pitched a more grungey, visual tone and we moved forward with comps leaning in that direction.
These are the finals that were chosen and will be seen live for AT&T’s Dream In Black campaign.
For the TikTok initiative, I designed different filters to go along with the #FirstMoves campaign.
